About Us

I ruined four pairs of jeans on my kitchen floor before one held. — Chloe

I started PoppyTrove in my second year of art school because I was sick of denim that only looked good in the photo. Everything in shops was safe, stretchy, and made by a machine that had never met a person.

So I taught myself to sew lace into denim. Badly, at first. I ruined four pairs on my kitchen floor before the first one held. Every pair we ship is still cut and finished by hand in a tiny studio — which is exactly why there are only 35 of each colourway.

If you buy a pair, you own something almost nobody else has. That's the whole point.